MATER GROUP
More than a refresh, this was a top-down brand realignment; uniting all ministries and showing a clear focus on the future, while honouring the organisation’s history and heritage.
INTRO
Mater has long served Queenslanders through a wide range of care services, continually expanding its impact across health, research, education, and foundation.
TASK
Mater set out to clarify the role and value of its ministries within the broader organisation, calling for a refreshed brand strategy along with updated verbal and visual identities. The goal was to reframe and unify their diverse services under one purposeful identity: the ‘Mater Group’, while honouring the legacy that shaped them.
Beyond the bedside, reframing the Mater Brand
Since its beginning, Mater has proudly addressed unmet community needs through a range of expanding ministries. While these were well understood internally, the public largely saw Mater as a hospital provider alone. To raise awareness of its broader impact: across health, research, education, and its Foundation; Mater undertook a comprehensive brand review and redefinition.
A symbol of unity and legacy
A new Mater Group logo that honors its heritage and future. The stained glass cross, inspired by the Sisters of Mercy’s original windows, uses colours representing the group and its four ministries united.
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lyuen Hyde
Executive Director, Strategy and Innovation, Mater Group
When Mater gets moving
Motion graphics are vital to the Mater brand, bringing its identity to life with dynamic visuals that engage and connect. They transform static elements into memorable, impactful stories that strengthen Mater’s presence across digital platforms.
Designed to identify and inspire
We also created a comprehensive set of custom icons for Mater to highlight key features and support the brand story across all touchpoints, including the new website.
Now showing:
your brand
This brand tells its story visually and verbally. A distinctive logo, vibrant colours, and a confident design language all work together to create something that stands out and sticks.
Lenswork that defines
a brand
Director Marketing and Communications, Mater Group
Aligned. Expressed. Understood.
No brand is complete without a cohesive verbal and visual identity. These elements define how a brand shows up—creating consistency, clarity, and connection across every touchpoint. They’re the essential tools for growing with purpose and moving forward with confidence.
A brand that knows its role
Branding isn’t the end goal; it’s a means to serve. The Mater Group website is designed to clearly inform users about its purpose, services, and how to access them.
