LIVEBETTER ACADEMY
Creating environments where learning and knowledge thrive is essential, but the real magic happens when diverse ideas collide.
INTRO
Communitity Care providor LiveBetter came to Moniker with a name and a idea for the future. We worked with them to develop a fully fleshed-out brand, ready to inspire a workforce.
ABOUT
LiveBetter, a trusted provider supporting over 10,000 seniors, people with disabilities, caregivers, and families across regional NSW, Queensland, and Victoria, needed a clear identity for its internal innovation initiative.
To enhance skills, service delivery, and employee retention, they launched the LiveBetter Academy; a training program focused on career development and job satisfaction in the aged care sector, with a strong emphasis on supporting regional communities.
Thinking of a master plan
Strategy first
Listening to the people that planned, created and used the product helped us define a direction to what would become the new brand.
Let’s see some ID
The brand in action
This brand communicates as powerfully through visuals as it does through words; from its iconic logo to a vibrant colour palette that defines our design language, every element is designed to leave a lasting impression.
Where ideas collide and a brand comes alive
We hero the students of LiveBetter Academy, placing them at the center of a vibrant, creative ecosystem. Surrounded by circles symbolising diverse ideas and collaboration, they represent the energy of learning. It’s where knowledge grows, ideas collide, and the real magic of transformation and innovation begins.
Elements of style.
A brand in action.
Here are some examples of the brand foundation in action. All these pieces come together to create a consistent and recognisable look and feel that helps the brand show up clearly wherever it appears.
Susannah Bell
Head of Marketing & Communication, LiveBetter
Say Cheese.
Brand Photography.
This brand meets you wherever you are
This brand shows up everywhere; online through social media, and out in the real world on the streets. Whether it’s a post, a pop-up, or a presence at an event, it’s bold, consistent, and unmistakably on-brand
Marketing Design Officer, LiveBetter
Building brand recognition
through every page
Brand elements that come together to build a cohesive and recognisable identity that strengthens the brand across the entire website, creating a seamless and engaging experience.
