CARINITY

The Aged Care sector is undergoing significant transformation — a time of review, reflection, and greater transparency. It’s a new era defined by choice, empowerment, and innovation.

BACK

ABOUT

Carinity is a Christian not-for-profit supporting Queenslanders through aged care, home care, education, counselling, and community services. Since 1949, they’ve helped people live with dignity in caring environments.

INTRO

Choosing the right aged care facility is a big decision, not just for the resident, but often for their family as well. In many cases, it’s the family who leads the decision-making. For those navigating this process for the first time, a recommendation from someone who’s already been through it can be incredibly reassuring.

Client

Carinity

Client

Carinity

Client

Carinity

Industry

Aged Care

Industry

Aged Care

Industry

Aged Care

What we did

Brand Strategy, Verbal Identity, Visual Identity, Brand Support, Marketing Materials, Photography, Art Direction, Motion Graphics, Video, TVC

What we did

Brand Strategy, Verbal Identity, Visual Identity, Brand Support, Marketing Materials, Photography, Art Direction, Motion Graphics, Video, TVC

What we did

Brand Strategy, Verbal Identity, Visual Identity, Brand Support, Marketing Materials, Photography, Art Direction, Motion Graphics, Video, TVC

Before the ta-da, the plan

Listening to the people that planned, created and used the product helped us define a direction to what would become the new brand.

Brand intro.

At Carinity, “care” means more than looking after our residents’ physical health and wellbeing. We realise that activities should have a purpose to add mental stimulation and variety to daily routines.


As well as giving the highest level of care, our staff are determined to make a real difference to the lives of our residents.


As a faith-based organisation, we care more about people than profit. We’ve been committed to providing the best care to people in need for over seventy years. It’s our purpose in life.


Carinity Aged Care. Living with purpose.

At Carinity, “care” means more than looking after our residents’ physical health and wellbeing. We realise that activities should have a purpose to add mental stimulation and variety to daily routines.


As well as giving the highest level of care, our staff are determined to make a real difference to the lives of our residents.


As a faith-based organisation, we care more about people than profit. We’ve been committed to providing the best care to people in need for over seventy years. It’s our purpose in life.


Carinity Aged Care. Living with purpose.

Brand idea.

Living with purpose.

Living with purpose.

Living with purpose.

It wasn’t just a campaign. It was a clear, confident expression of our brand, brought to life with empathy, craft, and a real sense of purpose.

It wasn’t just a campaign. It was a clear, confident expression of our brand, brought to life with empathy, craft, and a real sense of purpose.

It wasn’t just a campaign. It was a clear, confident expression of our brand, brought to life with empathy, craft, and a real sense of purpose.

Amelia La Frantz

Marketing Business Partner, Carinity

Where ideas collide and a brand comes alive

We hero the students of LiveBetter Academy, placing them at the center of a vibrant, creative ecosystem. Surrounded by circles symbolising diverse ideas and collaboration, they represent the energy of learning. It’s where knowledge grows, ideas collide, and the real magic of transformation and innovation begins.

TVC 01

Dad TVC 30 Second

Family member

TVC 01

Dad TVC 30 Second

Family member

TVC 01

Dad TVC 30 Second

Family member

TVC 02

Mum TVC 30 Second

Resident

TVC 02

Mum TVC 30 Second

Resident

TVC 02

Mum TVC 30 Second

Resident

Let’s see some ID
The brand in action

This brand communicates as powerfully through visuals as it does through words; from its iconic logo to a vibrant colour palette that defines our design language, every element is designed to leave a lasting impression.

#15B6D8

#15B6D8

#15B6D8

#7EC556

#7EC556

#7EC556

#26BDAE

#26BDAE

#26BDAE

#B5D433

#B5D433

#B5D433

#5FBE7D

#5FBE7D

#5FBE7D

#1A431E

#1A431E

#1A431E

Where ideas collide and a brand comes alive

We hero the students of LiveBetter Academy, placing them at the center of a vibrant, creative ecosystem. Surrounded by circles symbolising diverse ideas and collaboration, they represent the energy of learning. It’s where knowledge grows, ideas collide, and the real magic of transformation and innovation begins.

This brand meets you wherever you are

This brand shows up everywhere; online through social media, and out in the real world on the streets. Whether it’s a post, a pop-up, or a presence at an event, it’s bold, consistent, and unmistakably on-brand

Recognisable, wherever it goes

You can see the brand at work in these examples.
They all work together to create a familiar, consistent presence that helps the brand stand out, wherever it shows up.

The brief was to launch a brand. What we delivered was a long-term positioning, brought to life with a set of TVC's that gave the brand a voice, a face, and a feeling. Strategy first, always. The campaign followed with impact.

The brief was to launch a brand. What we delivered was a long-term positioning, brought to life with a set of TVC's that gave the brand a voice, a face, and a feeling. Strategy first, always. The campaign followed with impact.

The brief was to launch a brand. What we delivered was a long-term positioning, brought to life with a set of TVC's that gave the brand a voice, a face, and a feeling. Strategy first, always. The campaign followed with impact.

John Lenneberg

Creative Director, Moniker Creative

Imagery that speaks brand

This brand meets you wherever you are

This brand shows up everywhere; online through social media, and out in the real world on the streets. Whether it’s a post, a pop-up, or a presence at an event, it’s bold, consistent, and unmistakably on-brand